Wine Industry Insights Wine Press - Lewis Purdue
Epiphany Market Intelligence System Now Available For Wine
Submitted By: Lewis Perdue, August 06, 2014
August 7, 2014 Contact: Mark Chandler
For Immediate Release 209.481.0848
(Lodi, CA) – Nick Karavidas of Wine Concepts International is announcing the long-anticipated release of the Epiphany Analytics Market Intelligence platform, now configured for use in the wine industry. Epiphany is already well-known by many Fortune 500 companies for its ability to report critical information in real time, and now wineries will be able to benefit from all that Epiphany has to offer: a market intelligence system (MIS) platform specific to the wine industry.
Wine Concepts use of the Epiphany platform will provide wineries unparalleled support to locate consumers who like their branding and style of wine, then pinpoints where they live, shop and dine. According to Karavidas “this platform will fundamentally change the paradigm of fine wine marketing. It will help build sales quickly, reduce marketing costs and make travel time in-market substantially more efficient.”
Components of the wine MIS include demographic and consumer segmentation analysis; geographic mapping support services; market sizing analysis; and cloud based business intelligence services. Karavidas has first hand experience with the platform, taking the OZV Zinfandel brand over the last 24 months to the #7 US Zinfandel overall, #1 Zinfandel between $10-$14/bottle and #1 selling Zinfandel Brand by Point of Distribution in the US (Nielsen Scan Data).
To date, market intelligence systems have only been used by larger producers who could afford the technology and data analysis. To make this tool more affordable Karavidas teamed up with Carl Schroeder of GeoStrategies, Inc., a well established market research firm whose client list includes Microsoft, UGG Australia, Sun Capital, and LSG Skychefs.
Schroeder offers “I am a big wine enthusiast and want to help the industry expand by employing the powerful Go-To-Market strategy tools that have been used in most other consumer product and service industries for years. We have priced the services so they are affordable for wineries of any size.”
The Wine Concepts team is rounded out by industry veteran Mark Chandler as exclusive marketing agent. “I can attest to how robust the GeoStrategies MIS platform is, and am eager to help brands grow using this technology.” For more information and to schedule a demonstration please contact Chandler at 209.481.0848, or email him at mark.chandler@wineconceptsintl.com.
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